Wednesday, 31 August 2011

The Age!

Dear friends, Paris '99 was featured in the Postcode 3000 column by Suzanne Carbone, a dear friend of ours. Due to my slowness regarding blogs I am simply copy/pasting from The Age website for your enjoyment.

Paris '99 a fashionable vintage

WE KNOW retailers are bleeding from online shopping but there's another way fashionistas are parting with their dollars. Yahav Ron (pictured) sells new and pre-loved designer fashion at Paris '99, an appointment-only salon tucked away in Elwood named after his first visit to Gay Paree in 1999. Aged 13, the trip was a bar mitzvah gift and inspired him to sketch clothes and study fashion design at RMIT. The entrepreneurial 26-year-old sources his clothes from well-heeled women in France, Belgium and Holland. A new pink Versace dress with Swarovski crystal halterneck is worth $12,000 but he's selling it for the ''accessible'' price of $1800. ''The salon is for women who share the passion for fashion,'' he said. Ron is speaking at Sunday's Fashion Exposed seminar at the Melbourne Exhibition Centre, the workshop called ''Rethinking [Service] Design''. Service is something retailers are pondering, especially when Ron offers clients a flute of bubbly or cuppa from his balcony.
Yahav Ron, owner of the vintage fashion salon Paris '99 in Elwood.

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New pieces coming soon, stay tuned :) x

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